October 2020 | Artist of the Month - DON SANTO | Songbad Q&A

Updated: Oct 12

'He never shies on his memories and germinates when you burry him' says His Eminent Majesty Don Santo in his song Who is the Badman Killa? A Kalpop single he did feature himself as the Badman Killa that is slowly smoking out 'fakers and haters' in the entertainment industry.

The drama continues and its time we get hold of him amid his busy schedule to talk to Klassikans and the world. Don Santo has three (3) studio albums; Alpha, a Kalpop album he released on April 13, 2012 (World Klassik Day), Am BLACK which was a mixture of various Kalpop vibes including Acoustics, reggae, Rock, Country, Zouk, and other cultures. He released it on April 13, 2019(World Klassik Day).

On April 13, 2020 (World Klassik Day) the Badman Killa dropped African Lion EP, and later on July 7 (Saba Saba Day), he released the African Lion deluxe edition. He dedicated the Deluxe edition to Saba Struggle and to Ethiopian singer Hachalu Hundessa who was assassinated for fighting for the rights of his people.



1. What is music to you? What does it give you?

DON SANTO: To me, music isn't about rhyming on the beat or pleasing fans. It's about being true to who you are, your story, and changing lives.

2. What is your music dream?

DON SANTO: I am living my musical dream of worship, education, and good vibes the Kalpop style. My vision and that of the Klassik Nation is to see Kalpop music making a difference in the life of someone in the world.

Watch International Reggae Mix 1: Bob Marley vs Don Santo and subscribe.

3. If you could change the world - what would you start with?


4. Which is the most memorable song from your childhood?

DON SANTO: Twawaombea which I had my own rendition and music by Prisons Training Choir of kina the Late Wilson Majale and Martin Omusambai. Michael Jackson, Les Wanyika, and R. Kelly never miss in my playlist

Watch Ni wewe

5. Who are your favorite musical artists or bands?

DON SANTO: My favourite is one who is innovative in both writing, composing, and arranging music, and remaining consistent. Then I have artists who won't miss in playlist until death do us part: Les Wanyika, Michael Jackson, Shaggy, R. Kelly, Luther Vandross, Buju Banton, Lucky Dube, older Nameless, Redsan, Bob Marley, Nasio Fontaine, Lokua Kanza, Gloria Muliro, Angela Chibalonza, Reuben Kigame, Rose Muhando, Sauti Sol... I mean I've got 24 hours in a day and 8760 hours in a year! Then we have new upcoming acts doing great stuff like H_Art The Band and Blessed Paul.

Watch Naogopa x Talk About Love a mashup of Rayvanny's Naogopa hit song with his Talk About Love masterpiece.

6. What inspires you to make music?

DON SANTO: Everything around from people to trees, to wild animals to the soil to clouds. I write about life's story and those of other people and things.

7. What is the message you want to send with your music?

DON SANTO: There are three things to a fulfilling human existence; God, family, and good life. Money is a good thing and an important accessory to good living, but it cannot buy a relationship with God or your family. these you have to create time and nurture a relationship.

Watch Talk About Love Featuring former KTN I Can Sing contestant Vee The One.

8. How do you feel when you perform in front of an audience?

DON SANTO: Alive during the performance but towards the end, I feel like there is no enough time.

9. How do you see the musicians’ reality nowadays? What could be improved?

DON SANTO: They are trying. Tanzania got active showbiz, Uganda is malnourished though it is our food basket and you can blame it on their barbaric laws and regulations that affect social media use and goes against the African Charter on Human and Peoples Rights which provides that every individual has the right to receive information and to express and disseminate opinions within the law.

Rwanda is loyal to her own content while Kenyan DJs and media personnel are obsessed with anything as long as it is foreign. The Kenyan government as usual recently imposed a 55% tariff on downloads, streams, SKIZA, etc for artists registered with the copyright Board. This is detrimental and counterproductive as 45% is not enough to cater for the production costs, marketing, and self. And unfortunately, they all end up in the pockets of government officials.

The fans are loyal to good music and thanks to the internet, we have YouTube, KlassikNation.com, Songbad Music, Boomplay, and other digital platforms, fans access the best content in realtime. To artists, I encourage them to involve the professionals and trust the process. And you cannot sell what you don't believe in.

10. What do you think of Songbad Music?

DON SANTO: Hard to vet an enigma.

11. What frustrates you most as a musician?

DON SANTO: The greed with which African governments treat SMEs and industries that show a sign to flourish. Pia msanii utatoaje ngoma mediocre halafu unaipa jina 'mediocre' ama ndio kumaanisha kwako freshi? (Then also, how can an artist record a mediocre song and name it 'mediocre'...or that means it's all fine by them?)

12. Do you support your local scene as a fan? How?

DON SANTO: I buy all the greatest of all time songs and albums by Kenyan, African and global artists. Apart from benefitting the artist, it also helps me write music that will stand out from that crowd of Greatest Of All Time. I do collaborations with the local artists which is good for promoting talent. Global Media Group, to which am the president, we have dedicated a whole division, Klassik Nation, that is a full-service management, music publishing & entertainment company. We are recognized as a creative and quality-driven service provider with experience in Music Production, Publishing, Artist Management, Promotion & Distribution, Events Management, and Content Provision.

Our goal is for our products and services to transform lives, contribute to sustainable living, and to empower humanity to achieve the ultimate human desire for a fulfilling human existence in Africa and throughout the universe.

I am also an active citizen and we recently launched Ngoma Na Mageuzi (#NgomaNaMageuzi) where we use music to awaken society.

13. Share some awesome artists that we’ve never heard of.

DON SANTO: Go to KlassikNation.com and be the first to learn of the newest music acts in town, news, and releases. Finally, Remember and Who is The Badman Killa singles are out globally. Wow! Mudanganyishie kitu kingine wasee! (Blame it on some else friends!)

Watch Remember Featuring the Badman Killa.

Visit my profile on KlassikNation.com and all digital platforms where you are straight to your PC or phone.

What do you think of Don Santo? Leave your comments below.

Is a full-service management, music publishing &entertainment company.
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