If you think of a private members' club what comes to mind. From the seedy to the plush, these physical venues where the wealthy could mingle, filled with expensive whiskey and cigars are the very basis of the stereotype ‘old boys club’.
But the attraction of a shared space to collaborate, especially online, is growing. The Klassik Tribe is bringing private members' clubs into the 21st century.
With entertainment at the center of the latter, the new venture sees itself as a home for those both in the entertainment and other industries while also encouraging innovation and investment. While mostly community based online, it also plans on opening physical locations in Nairobi, Kisumu, Mombasa, Dar-el-Salaam, Kampala, and Kigali.
Members' clubs for the digital age
From Mumsnet to Reddit, the shift towards online communities cannot be ignored when it comes to creating a successful members' club for the 21st century, according to Global Media Ltd’s founder and President Don CM Wanzala.
On explaining why he felt the urge to create Klassik Tribe Wanzala said:
We are in a such critical moment in human history. We are approaching the 4th industrial revolution, defined by the instant networking and feedback between digital and physical. In times such as these, where people are experiencing so much trauma, unrest and disparity the saying “build a longer table, not a higher fence” has never been truer. In Klassik Tribe we are building a proverbial table, existing both physically and digitally. It’s crucial that there is a community online, so it’s accessible and we are far reaching, beyond the cities we plan to open in as great minds are not limited to cosmopolitan hubs! We will harness the power of technology to make these digital interactions as real and seamless as possible but I really believe there is nothing like a human presence and touch to forge a meaningful connection. To that end our physical clubs play a key role, a way of bringing to life the collaboration we are striving for. This is mirrored by the offline experiences which will vary from hour-long workshops in our clubs to week-long programmed summits in unique destinations.”
There is a clear shift in power taking place, with entrepreneurs looking to collaborate with their peers and increasing numbers of workers taking on freelance positions so they can work flexibly, Wanzala believes this change in workplace hierarchy needs to be translated into the world of private members' clubs.
Power no longer resides at the top of value chains, but rather at the center of networks and collaboration has become the new sustainable competitive advantage, a world of mass collaboration to build the best version of it. We need to collaborate, enabling greater critical thinking, emotional engagement and creativity. And to succeed we need to learn how to master otherness establishing strong connection with people, physically and digitally.”
Existing in the Klassikan era
Strength in collaboration is a wide theme that Don Santo is embracing, especially in the wake of the #KlassikanEra. While he has successfully launched two companies; Klassik Nation (Record Label) Global Media Ltd (Marketing & Digital services), his previous experience was in Human Resources and Marketing following what he describes as ‘an African capitalist’s dream’, where he solely focused on the power of money. But it was to lead to an unfortunate end as he found while traveling that his quite common name had given him a vulnerability he was not expecting – a case of mistaken identity.
In 2017 he was wrongfully arrested after Interpol identified him on their wanted list. He spent a month in one of Brazil’s maximum-security prisons, before being released once the Italian police had established his arrest was due to his ‘common Italian surname’. But the drama returned in 2018 when he was once again arrested in Dubai as his name had yet to be removed from Interpol’s list. While jokingly he is known as ‘The Mafia’s Broker’, Wanzala wants to push forward into a decentralized world, where communication and truth are at the heart.
To succeed, he has decided to use entertainment and technology. In such he believes this will lead Klassik Tribe to become a decentralized community that “collaborates, participates, builds and shares, in complete transparency, autonomy and trust, where the community activities are recorded real time and everybody has access.”
It is an approach that the Don believes can be scaled at an unprecedented level in all sectors of our society. He said:
After years working in business operations, my mission is no longer a selfish endeavor to gain more zeros in my bank account. I have a meaningful desire to drive the mass adoption of technology and Kalpop music and its ability to create a world that is transparent, decentralized and democratic.”
Klassik Tribe hopes that the principle of decentralization is one fit to withstand the trials and tribulations of the 21st century. They are hoping to cultivate member enthusiasm instead of relying on an investment whale. The club is also a fund in its own right, providing pod space for working projects and investments when required.
Members will both pay and are rewarded by the Klassik token, although the project is still some way off the ground with plans for an National roll-out campaign coming soon.
Benefits of joining the tribe.
There are different membership plans: Bingo, VIP, Gold and Elite.
Paul Nzioki Mulwa also known as Blessed Paul, a member of the Royal Council at Klassik Nation reiterated that,
This is what everybody has been waiting for. I am, and we all are excited to be a part of history. We are in the preliminary stage and the future is looking great."